Shell Scheme Graphics

Turn a Standard Shell Scheme into a Branded Stand

Most exhibition organisers provide exhibitors with a basic shell scheme stand as part of the booth package. These stands usually consist of a simple metal framework with plain wall panels that divide the exhibition hall into individual booth spaces.

While this structure provides a functional stand area, it does little to showcase a brand. Shell scheme panels allow exhibitors to transform these plain walls into a fully branded display using printed graphics.

By installing custom printed panels across the stand walls, businesses can create a display that highlights their brand identity, communicates key messages and presents products or services visually. Instead of a blank white booth, the stand becomes an engaging display environment designed to attract attention from visitors walking through the exhibition.

Designed to Fit Exhibition Stand Systems

Exhibition shell schemes are modular structures made from aluminium frameworks and infill panels. The dimensions of these panels are usually standardised across many exhibition venues, allowing graphics to be produced to fit the available display space.

A common panel size used for shell scheme graphics is around 950mm wide by 2340mm high, which fits many widely used shell scheme systems. Multiple panels can be placed next to each other to cover the walls of the stand and create a continuous branded display.

However, different exhibition organisers may use different systems, so it is always recommended to confirm the correct panel dimensions before preparing artwork.

Most exhibitors receive technical specifications through the event’s exhibitor manual, which outlines the stand dimensions and panel sizes required for graphics.

Creating Impact on a Busy Exhibition Floor

Exhibitions are busy environments filled with competing displays, banners and stands. Visitors walking through the hall often decide within seconds whether to approach a stand or continue walking.

This makes visual presentation extremely important. Shell scheme panels allow businesses to create bold, large-scale graphics that are visible from across the exhibition floor.

Common elements included in exhibition panels are:

• brand logos and company messaging
• product images or service visuals
• marketing messages and slogans
• background graphics that support product displays

When the panels are designed as a connected set, they create a continuous visual wall that turns a standard booth into a cohesive brand display.

Practical for Businesses That Exhibit Regularly

Many businesses attend multiple trade shows or exhibitions throughout the year. Shell scheme panels are often designed so they can be reused across different events.

Once produced, the panels can be transported to exhibitions and installed whenever a similar stand configuration is provided. This allows companies to maintain consistent branding across different events without needing to redesign their display each time.

Reusable exhibition graphics are particularly useful for businesses that participate in:

• trade shows
• industry conferences
• promotional exhibitions
• networking events

Because the panels can be used repeatedly, they offer a practical display solution for organisations that regularly exhibit.

Quick Setup During Exhibition Installation

Exhibition setups often have tight installation schedules. Exhibitors may only have a few hours to prepare their stands before the event opens to visitors.

Shell scheme panels are designed to be installed quickly using simple fixing methods. The most common approach is attaching Velcro strips to the rear edges of the panel so they can be pressed directly onto the stand walls.

This approach allows exhibitors to install the graphics without specialised tools or equipment. Panels can also be repositioned during setup if adjustments are needed.

Once installed, the graphics remain securely attached throughout the event.